In addition to brand development and single projects like annual reports, marketing materials and web design, I offer two powerful sessions that put you or your team in a stronger position to promote yourself from a position of confidence and clarity.

These sessions include:

Business Visioning: with a focus on key brand elements like purpose, values, goals and target audience. (See below for details.)

Taking Stock: A Brand Review: a comprehensive assessment of your branding elements, positioning you to embark on a rebrand from a more powerful position. (See below for details.)

These sessions make you feel more confident because you'll know you have the right message and tools in place. They'll save you time, reduce frustration and help you tell your story to the people who matter most. These sessions will highlight (or create anew) what really distinguishes your business from the rest of the pack. You'll have a framework for moving forward from a stagnant, ineffective place.

Want to know more? Contact me to set up a complimentary session. I want to hear about your challenges and where you want to go.

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Business Visioning Session
This in-person, 4-hour session is perfect for individuals who are lacking a clear focus that is preventing them from effectively marketing their purpose, services or products. It includes 4 steps and a follow-up report, audio recording, pre-session exercises and lunch (seasonal and local).

What we'll do :
Step 1: Identify/clarify your purpose and values

Step 2: Capture short- and long-term goals

Step 3: Execute a SWOT analysis: strengths, weaknesses, threats and opportunities

Step 4: Mindmap your target markets

Results you can expect :
• Excellent foundation from which to create strong messaging and better branding tools that tell your story
• Eliminating the frustration of feeling stuck
• Confidence in knowing who you should serve
• Tangible marketing tactics to employ and ideas on new opportunties to seek out

If you're seeking these results, email me to set up a complimentary session.

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Taking Stock: A Brand Review
This 6-hour session, 5-step session is perfect if you are a business or organization that needs to see how effective your current branding and marketing components are before you embark on a rebrand or an overhaul of any components. Have you added new services or products, never had a complete brand or want to serve a new market?

Ideally, your message and visuals are in sync and tie neatly into a clear mission and goals. But this is often not the case and it can reduce the confidence your audience has in you, and prevent you from seizing opportunties if you lack the right tools.

An unfocused, inconsistent brand is also a drain on resources, including employee time, when the right tools are missing.

At each step in the process, I offer my expert guidance on the effectiveness of your current branding elements, I keep us on track and I offer tangible tactics for taking next steps. Includes followup report, audio recording, photos of white board drawings, checklists and lunch (seasonal and local).

What we'll do :
Step 1: Discover. An exercise that captures your greatest strengths and challenges, how you see your company, who your audience is and what they need most.

Step 2: Audit. Gather all company branding and marketing materials and assess them based on Step 1. Are they effective, consistent, and meeting audience needs?

Step 3: Evaluate. Looking closer now, we'll discuss key pieces and ask questions like: Do they meet upcoming opportunities? Does your communication plan require new items? Can any pieces be eliminated or do double duty to save money, time and resources? Are there gaps to be filled, or opportunties you can't seize with what you have?

Step 4: Review competition. Here, we take a look at and discuss the competition, either businesses offering similar products or services, or else organizations competing for similar funds or members. We'll evalute how you stack up and how you can position yourself differently.

Step 5: Looking ahead. We'll establish criteria and justification for a possible rebrand, identify the opportunities that a refreshed brand will create. We'll discuss who should be involved, a likely timeframe and what steps to take.

Results you can expect :
• Reaffrimation of your values and purpose, creating new enthusiasm that is essential to keep your team inspired
• Stronger position going into a rebrand, armed with knowledge about what you have, what you need, where you are and where you're going next
• Ability to make smarter decisions down the road that save you time, energy and money
• Tangible list of what's missing and what's needed
• Ideas on stop-gap measures you can take now that solve immediate problems

Email me to set up a complimentary 45-minute meeting to see if your company can benefit from this session.

I look forward to serving you!