Practical and inspirational articles and links to help make your next project go smoothly.

White Papers

" The Tree of So-So, or the Forest of Effective: A better path for your next communication problem." (PDF download)
Avoid the pitfalls that many projects face, making it hard to put your organization's best foot forward. I offer several steps to help you see the bigger picture and let your strengths flourish.

"The RFP: Make it a Win-Win: Putting a good spin on a necessary evil" (PDF download)
The RFP process is combersome for both sides. But there are built-in flaws and costs for the client that are often overlooked. Knowing what these flaws and costs are can empower you to get the most out of the process.

"Good, Fast, Cheap: Pick Two. Or, how to avoid getting stuck with schlock" (PDF download)
Avoid the all-too-common mistake of trying to do the impossible, get all three of these features wedged into your next project. I outline each scenario's drawbacks, and then suggest better approaches for success.

Business and Sustainability Links

"Design & Business Ethics" Includes a list of PDFs for download on many business practices designers use. more>>

"What every business needs " The role designers and designing can play in your business. more>>

"10 Harsh Truths About Corporate Websites" by Paul Boag from Smashing Magazine. ...This post addresses common mistakes among large organizations. more>>

Living Principles: Creative action for collective good. See how designers are impacting postive change through sustainable business and design practices.

Designer's Accord: a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Allegro Design is a proud member.