|
Client | Northwest Maritime
Industrial
Project | Logo, Letterhead Package
This business venture of the Siletz Confederated Tribes does underwater
mapping, surveying, recovery and maintenance using
high-tech sonar
and a portable barge and crane operation. The challenge for Allegro
Design was to incorporate a traditional Siletz design while clearly
identifying the business. It was important to satisfy the Tribal
commission but make the identity relevant, and not confusing, for
customers not aware of the Siletz affiliation. The final solution
unifies both a basket motif and a barge
on water as a single expression.


Initial ideas attempted to capture one
or more aspects of the business. Some
emphasize the physical operation while others illustrate the affect
of sonar and targeting an object under water.

|