Client | Alternative Credit Technologies
Project | Logo, letterhead package
ACT is a consulting firm specializing in microfinance solutions
and grass-roots business development around the globe. They wanted
a logo that reflected action, a personal touch, and technical expertise.
Both partners had been in the Peace Corps and were used to direct,
hands-on involvement. The elemental shapes of a triangle, circle
and square suggest the basic subsistence needs that many people
lack. Open forms and arrows suggest positive movement, action and
change.
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